Forksake

Life is all about balance. One minute you’re downing litres of water and religiously applying SPF, the next you’re three wines deep and forgetting where you put your lip balm. Enter Pure Glow Rosé, the wine that’s here to make your choices feel a little less conflicting.

This isn’t just any rosé. This is Australia’s first-ever collagen-infused wine, so now you can sip your way to hydration (or at least pretend you are). Created by sibling duo Jo and Sam Watkins, Pure Glow is made from sustainably certified South Australian grapes, sitting at a breezy 9.5% alcohol—so you can have that second glass without the next-day regret.

The twist? It’s packed with marine collagen. That’s right, the same stuff that’s been making waves in beauty circles is now making its way into your glass. Typically sourced from seafood by-products, collagen has been credited with all sorts of benefits for skin, hair, and nails. Whether or not a glass of rosé will get you glowing like a skincare ad is up for debate, but it’s definitely a fun excuse to pour another round.

Jo Watkins sees Pure Glow as more than just a drink—it’s a whole vibe. “It’s about enjoying something delicious without the guilt,” she says. “A lighter, more mindful way to indulge—whether that’s on a night out or while binge-watching reality TV in your pyjamas.”

The arrival of Pure Glow signals a growing trend in the world of drinking. People are looking for options that fit their lifestyle—lower alcohol, sustainably sourced, and just interesting enough to justify a conversation at dinner parties. It’s the wine equivalent of your friend who’s really into wellness but also loves a good cheese board.

Is collagen-infused wine the future? Who knows. But if you like your drinks with a side of self-care, it’s at least worth a try. Pure Glow Rosé is available now for $25 at pureglowdrinks.com.au and Bondi Beach Cellars. Cheers to drinking smarter, not harder.