Drinks Digest

"An Australian-first rosé wine has launched that aims to mix mindful drinking with beauty benefits.

Pure Glow Rosé has been created by Pure Glow Drinks founder Jo Watkins and her winemaker brother Sam Watkins. It brings sustainably sourced, highly purified marine collagen to wine lovers in a new format.

The lighter-styled rosé is crafted from sustainably certified, premium South Australian grapes and is a lower-alcohol option with an ABV of just 9.5%.

Marine collagen is a globally trending beauty supplement that promotes skin elasticity, hydration and overall anti-ageing benefits. It is a natural by-product of seafood that is often discarded.

There are no traces of marine collagen on the palate, instead the wine’s tasting notes are fresh strawberry and cherry, with a dry finish.

“Pure Glow Rosé represents a truly unique connection between conscious living and luxury,” said Watkins.

“This rosé is an invitation to enjoy something delicious and mindful—whether during quiet moments of relaxation or shared with friends, but in a way that reflects modern values. I am proud to bring such an exciting innovation to Australia alongside
my brother Sam.

“Pure Glow Rosé has been thoughtfully crafted for the next generation of wine drinkers who value sustainability, exploration, lower alcohol and premium options.”

Pure Glow Rosé is available online and at Bondi Beach Cellars, RRP $25." 

- Alana House, Editor of Drinks Digest